IESEG School of Management
IÉSEG School of Management is a top 10 French business school recognized for the excellence of its programs, its internationalisation, and the quality of its research, with campuses in both Lille and Paris.
DESCRIPTION OF INSTITUTION
IESEG School of Management has been accredited by both EQUIS, AACSB and AMBA, making it one of the top 1% of all business schools. In 2020 IÉSEG ranked in the top 32 Master in Management programs worldwide by the Financial Times. It is a member of the “Conférence de Grandes Écoles”, a group of the best business schools in France.
Programs offered are the following: Grande École (BBA and Master in Management) (5-years), Master of Science (1-year), MBA (1-year), Bachelor in International Business (3-years), short-term summer programs where students receive ECTS credits, and executive education such as an EMBA or tailored programs. French classes are provided to foreign students at all levels –from beginner to advanced.
IÉSEG has a strong international mind set, notably seen in its partnerships with 323 universities in 76 countries, and the fact that over 81% of its permanent professors have multicultural backgrounds and experience. The School is made up of nearly 7000 students who have opportunities for international exchanges and internships to enhance their experience at IÉSEG.
The School has built solid relationships with over 2500 companies and all students, from bachelor level through masters, can gain work experience through internships.
SEPTEMBER 29TH: WELCOME TO FRANCE: A FRENCH TOUCH @ HKU
Dr. Gwarlann De Kerviler will be participating in "What Does the Future Hold for the Luxury Industry in Europe and Asia?" on September 29th (Wed) as part of WELCOME TO FRANCE: A FRENCH TOUCH @ HKU. Tune in to the discussion from 5:00 - 6:00 PM (HK time).
Register here.
Speaker Profile
Dr. Gwarlann de Kerviler
Associate Professor, Head of Marketing and Sales Department, IESEG School of Management
Dr. Gwarlann de Kerviler is Associate Professor of Marketing at IESEG School of Management (Lille, France), member of the LEM-CNRS 9221 and Head of Marketing and Sales Department. Her research expertise centers around authenticity and ethicality; advertising and social media; narratives and how consumers generate content. She has published her work in highly ranked academic journals, amongst others several papers in Journal of Business Research, Journal of Retailing and Consumer Services, Recherche et Applications en Marketing. Besides doing research, Gwarlann mainly teaches Luxury Marketing, Brand Management and CRM courses at IESEG School of Management. She obtained her MBA at Harvard Business School (USA) in 2007 and her Ph.D. in Management Science at Université Paris Dauphine (France) in 2013. Prior to academic career, Gwarlann de Kerviler was responsible for marketing strategy in large companies, such as Danone in France and at Staples in the US.
